BRAND BUILDING

Bringing about the desired change in customer behavior in buying the product is all part of branding. We do branding for FMCG goods as well as B2B products & services. Brand is that important aspect about a product that drives a customer to buy it. A brand that is well established in the market does not need any offers to sell. Building a brand takes time. From changing customer's expectations & ideas about the product, what they think of the product & eventually become loyal buyers of the product. As brands play with the minds of customers to buy the product, our targeted audience is effectively communicated with key messages to prompt them to buy the product which brings about a positive change in our client's business. Branding involves building of an interactive relationship between the seller & the buyers. It is also a way of building public relations with customers through dialogues.

As part of our branding strategy, we include all that that the consumers need to know about the product, the feel of it & the experience of using it which not only increases consumer awareness & creditworthiness but also gives it an identity. We provide a participatory and interactive platform to consumers through ad campaigning & promotions to increase the product equity.

We do brand building in following ways:

• Service brand- this brand is built on knowledge, culture, and experience that one has with the service delivering agency/company/people
• Retail brand- this brand is built on a mixture of products and service experience
• Product brand is built on the experience that one has with a specific product

We employ following techniques for successful brand building

Define Your Brand

We objectively define the brand as it determines what the product stands for, for the initial part of brand building. We create a check-list of the core strengths of the product & how it contributes to the environmental, social, and economic well-being of consumers.

Differentiate and Position Your Brand

We come up with value propositions, as a part of our branding strategy to position the brand such that it helps buyers see and like the brand over competing ones in the market. We not only work on attention grabbing logos but also stress on differentiating how the product stands out from the competitors & attracts attention of the buyers by highlighting the added advantages.

Build and Expose your Brand

Building a brand is not a one time work. It takes time and consistency to build a strong personal or business brand. We keep reiterating on our values and skills by taking up new roles and assignments that give the product more exposure. We use promotional channels, blogs, forums, and social media (LinkedIn, Twitter and Facebook) for promoting personal & business brands. We also consider brand personality while brand building, what people know, think, and say about the band. This is leads people to identify with and engage with their brands. Consistent execution of brand building strategies helps us in establishing a pattern which associates with a brand name.

Personalize your Brand

We give our brands an identity & personalize our brand building campaigns by allowing buyers to see and experience the entire aspects of the brand. We invite them to be co-creators of brand values by engaging them in constructive brand building so that they relate to it & have a sense of ownership to it. By doing so we allow them to take part in the brand & give them a reason to be engaged lifelong with the brand. By meeting their needs & preferences, we encourage buyer & brand interaction by personalizing the products. We create customer awareness, promote website, add value to the product & buyer & identify target audience in the process of branding.

Review Your Brand

Brands have a life, they go through various stages in their lifetime. Our branding strategies have resulted in steady growth of our brands. Events, changes, and circumstances bring challenges in the life cycle of a brand making way for new opportunities for the brands to re-establish them by enhancing their value. Our responsibilities of brand building grow as the brand grows & so do the expectations of the buyers. To ensure growth of brands, we keep on reviving our campaign & promotion activities & evaluate their success by analyzing the level of awareness & engagement of buyers. Such frequent evaluations at predetermined intervals help us in seizing new opportunities while upholding our commitment of being focused on our vision of branding strategy. This helps us in steering our brand in the right direction. It also helps us in adding value to the buyers & creating the right impression in their minds about the company.